Zee’s International operations contribute to a significant part of the company’s revenues. This quarter the division organized and tied up various on-air and on-ground initiatives across geographies, thus extending Zee’s brand salience and connect with audiences. These initiatives included association with Indian celebrities of the likes of Bollywood Superstar Amitabh Bachchan, leading singers Sonu Niigaam and Shaan, celebrity chef Sanjeev Kapoor, actress Priyanka Chopra amongst many others. Special events were organized for the Indian and South East Asian diaspora and subscribers got the opportunity to interact with Zee TV stars. Distribution tie-ups in new geographies with leading platforms such as Comcast, Bright House Cable etc. were undertaken during the quarter. Some of the significant achievements of the quarter included Zing UK continuing as the highest rating Asian channel on BARB and the network’s Arabic offering Zee Aflam bagging a Gold Award in the prestigious Effies MENA 2009.
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