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Saturday, 31 March 2012
Sonu Nigam Sings 'Shiksha Ka Suraj' On Adult Literacy!
The eighties music video Mille sur mera tumhara remains etched in collective memory, what with its mellifluous tunes and lyrics that are essentially one phrase repeated in 14 Indian languages. At the time, the video was made with the objective of promoting unity in diversity.
Carrying the tradition forward, the National Film Development Corporation (NFDC) has commissioned a music video on similar lines. And this time around, the cause is adult literacy.
An NFDC spokesperson confirmed the news and added, "It is true. The music video has really turned out very well. We will launch it nationally in April."
With lyrics penned by Javed Akhtar, the music video will feature the likes of Shahrukh Khan, Anil Kapoor, Kareena Kapoor, Priyanka Chopra, Farhan Akhtar and Shabana Azmi.
According to a source, NFDC has commissioned Javed Akhtar's Rizla Films and Excel Entertainment as executive producers to make the music video on Adult Literacy for the National Literacy Mission Authority. NFDC and the National Literacy Mission Authority wanted the producer to make a strong, memorable music video on the lines of Mille sur… to educate and reach out to illiterate people across the country.
The source informed, "The song is titled Shiksha ka suraj and has been written by Javed Akhtar and sung by Sonu Nigam and Alka Yagnik. The music has been composed by Lalit Pundit. The video has been directed by Taher Mithaiwala and Ashutosh Shah, with Ruchi Narain as creative producer. The video has already been shot in various locations like Mumbai, Chandigarh, Shimla, Pushkar and the North East, and has Shahrukh Khan, Anil Kapoor, Kareena Kapoor, Priyanka Chopra, Farhan Akhtar and Shabana Azmi in it."