The BIG Music Parade was conceptualized to remind audiences of the extravagant floats and pageantry which are displayed each year in the capital, Delhi, only this one will be acoustic.
The BIG Music Parade will take the best of each state’s music to 45 markets across the length and breadth of the country. On 26th Jan, every hour from 7 am to 9 pm, 92.7 BIG FM will play one smash hit from the different states across its network. Each song will be introduced by a well known personality from the region explaining what makes the song special.
This special programming will seek listeners’ votes and will be promoted heavily to ensure India gets what truly meets their taste-buds. Popular singers like Shaan, Sonu Nigam and Shankar Mahadevan who have sung in multiple languages will also come on air and share their views and explain why they like a particular song and how it helped them to connect with listeners in that region.
Leading up to the Republic Day, listeners can suggest songs they believe are a true representation of their state through an SMS or by posting on the 92.7 BIG FM Facebook page. On Republic Day, each state’s jhanki (song selection) will be posted on the Facebook page of the station. Listeners can then share their opinion on the song selection and why they think their state’s jhanki was the best and deserves to be the best jhanki of this year.
Source: http://www.medianewsline.com/news/119/ARTICLE/8875/2012-01-23.html
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