NEW DELHI: Bollywood director and writer Anand Sivakumaran is busy directing a young contemporary campus film, Money Devo Bhava, in Jaipur these days to highlight the ugly side of the materialistic world.
“My new film is not about candyfloss romance. It is about real kids, real romance and real issues. This is a story that is happening everyday in colleges across the country,” says Anand.
“To give a feel of college life and make cinemagoers identify with the characters, we are shooting the film in a real college in Jaipur and not in a studio in Mumbai.”
Since it is a film about the younger generation, Money Devo Bhava has fresh young faces that look straight out of college. Anand has roped in newcomers like Nikhil, Yoshika Verma and Maanvi Gagroo for this film.
Money Devo Bhava revolves round the theme of how important money and brands have become to the youth and how their dreams and aspirations are focused around the brands they wear.
In the era of quick money, four youngsters studying in a college in North India have come out with a plan to strike it rich. Aditya, a handsome, talented and intelligent guy, is friendly with Shiuli and is now falling for another girl Avanti. As he does not get much pocket money he loses out to rich kids studying on the campus.
Aditya wishes he could be in the position of rich students.
Raghav is a veritable Machiavelli who is willing to guide Aditya to fulfil his ambition.
He detests the rich and has a plan up his sleeves. Aditya is willing to be a tool but soon realises that in life everything comes at a cost.
Shedding light on the film, producer Atul Pandey, who had earlier made Summer 2007 on the thought-provoking subject of farmer suicides, says his new film talks about corruption in our life.
“We are witnessing so many scandals relating to the Commonwealth Games and 2G spectrum that everyone is talking about corruption these days. As I wanted to make a contemporary film, I have highlighted how deep corruption is in our society. People who move around in flashy cars and splurge money on jewellery are seen as icons. But people, especially the youth, are unaware from where these wealthy people have earned their money. So the film talks about materialism and how important it has become in relationships.”
Earlier, materialism was associated with only Delhi and Mumbai but today every city is having so many wealthy people around, he adds.
Male lead Nikhil, who considers himself lucky to be working in the film, says: “I am starting very young. It is almost like joining college. I play Adi who is just like a normal happy-go-lucky type of youngster.”
“The role is very young, very me. It is the kind of movie every youngster would relate to. It is a perfect debut platform,” says Yoshika.
Gourav Dasgupta has given the music for the film and the songs have been sung by Sonu Nigam and others.
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