Sonu Niigaam Leads Singers Association of India (SAI)

Until now, attempts to bring together film and non-film singers under a common umbrella have been in vain. But the Singers Association of India (SAI), a group which was announced at the innaugural function of the Global India Music Awards, held in association with the Hindustan Times, is meant to fill that void. “We have been trying to form this group for five years now but it couldn’t take off earlier because there was serious negativity inside,” says singer Sonu Nigam, who is ecstatic about the formation of SAI.

The singer says that people have now been made to understand that the purpose of the association is to serve “no one’s personal agenda.” He adds, “It’s for the betterment of our seniors and our forthcoming music generation. The organisation will shelter everyone’s rights.”

Many singers like Lata Mangeshkar, Asha Bhosle, Hariharan, Sunidhi Chauhan, Shaan, Abhijeet Bhattacharya, Sukhindwer Singh, Kailash Kher and Alka Yagnik have already pledged their support to the association.

How will the forum help singers? “It will help us bring everyone together, get rid of politics and take care of each other. Senior musicians have faced issues due to lack of care and have been lost in oblivion. Through this forum, we also plan to reach out to them,” says the singer.

Did they face issues with music composers and lyricists? “Now music composers and lyricists are working in tandem with us. All musicians of the country will be a part of this group,” says Nigam.