SONU NIGAM'S MESSAGE !!

To all the fans of Vijay's blog, a very happy Christmas and a great new year to u. Keep blessing and supporting genuine music and genuine music lovers.. Lots of love and prayers. Sonu Niigaam 18/12/09
"I know now Oh Lord, how much You love me, after I see my own self love my son !" (Sonu Niigaam (080708 0830am IST, Bangkok, Millionaire Hilton, room 2328)

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Latest News !! Music now released !! Breaking News (Mumbai Mirror) (Music Out Now) (Simpallaag Ond Love Story) (Music Out Now) (Zila Ghaziabad) (Music Out Now) (8.20) (Malayalam Movie) (Bloody Isshq)(Music Out Now) (Saare Jahaan Se Mehnga - Music Out Now!) (Sonu Nigam's 'Vayuputras' Now Released!) (Chashme Baddoor - Music Out Now!) (I Love NY - Music Out Now) (Shootout At Wadala - Music Out Now) (Ale - Music Out Now) (Bulbul - Music Out Now) (Rangeelay (Punjabi OST)- Music Out Now) (Kaddipudi - Music Out Now) (Yamla Pagla Deewana 2 - Music Out Now)

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SONU NIGAM AT EVENTS

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Sonu Nigam At Ajmer Sharif 12-04-13

Wednesday 23 September 2009

Big FM To Play A New Tune


India - Big 92.7 FM is set to launch a new music positioning Chillax Hits, beginning with the Mumbai and Delhi stations, with a music format to de-stress and relax listeners.

It also has a new brand ambassador in singer Sonu Nigam.

Tarun Katial, chief operating officer, Big 92.7 FM, said Chillax Hits promises the listener an "aural treat".

"Our new music positioning is 'easy' to listen to, giving listeners a truly de-stressing experience, qualities which are best epitomised by Sonu Niigaam," he said.

The positioning has been worked out as a result of a research carried out in several markets. In Mumbai and Delhi, Big FM learnt that the preferred choice was soothing and relaxing music throughout the day - contrary to the popular belief that listeners prefer soft music at the end of the day and lively music during the day.

Nirupam Sonu, vice-president of programming at Big FM, said: "We did follow the music as per mood strategy for a long time. As a next step, we will provide a specific genre of music which is 'Easy CHR'."

The music mix will be decided based on weekly testing of songs that fit the 'Chillax' space and the songs that score high on popularity and likability features on the stations' play list.

A marketing campaign will be rolled out in the next two weeks. The first phase includes ads on radio, print, OOH, cinema and digital. Subsequently, a television commercial will be launched.

Sonu Nigam will be part of the campaign, which will be based on the premise of 'music to de-stress people'.

A similar music re-positioning exercise will be carried out in other markets based on the ongoing research.

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