India Blooms News Service
Kolkata, Jan 17 (IBNS)Mobile phone maker Nokia India on Tuesday revealed the findings of the ‘Nokia Music Youth Survey’ (NMYS) – a first-of-its-kind study in India, which gives an interesting and in-depth understanding of the music procurement and consumption trends among the Indian youth and young adults.
The NMYS reveals some interesting facts about Kolkata such as: an overwhelming 85% of Kolkata consumes music on mobile phones while nearly 40% of Kolkata’s total entertainment spends is on music.
Interestingly, a whopping 84% of Kolkata prefers to listen to music even while going to sleep and 83% of the city’s youth prefers to listen to music in solitude. Kolkata is least inclined towards buying cover versions.
Rock music finds most takers in Kolkata but the city is most fond of regional music. Sangeet Bangla , Zoom & MTV are the most popular music channels Kishore Kumar, Sonu Nigam and Shaan the most popular musicians in the city.
The survey was conducted in association with research partner Synovate.
The study used purposive sampling identifying groups across socio-economic class, age, gender, mobile device form factor and price bracket.
The target cities included Delhi, Mumbai, Bangalore, Kolkata, Chennai, Pune, Chandigarh, Hyderabad and Lucknow along with the online space, garnering inputs from a total of 1657 respondents across the age group of 17-28 years.
Speaking about the survey, Jasmeet Gandhi, Head Services Marketing, Nokia India said, “Nokia Music Youth Survey 2011 is a very comprehensive survey conducted in India to understand consumers’ music consumption and buying patterns. This is especially relevant for Nokia, as mobile phones have emerged as the most often used device to consume music.”
Some of Kolkata findings:
An overwhelming 85% of Kolkata consumes music on mobile phones
Nearly 40% of Kolkata’s total entertainment spends is on music
Interestingly, a whopping 84% of Kolkata prefers to listen to music even while going to sleep and 83% of the city’s youth prefers to listen to music in solitude - all by themselves
Rock music finds most takers in Kolkata but the city is most fond of regional music
Kolkata has more laid back music listeners who listen to music while lazing around
Sangeet Bangla , Zoom & MTV most popular music channels in the city
Kishore Kumar, Sonu Nigam and Shaan emerge as the city’s Kolkata’s favourite singers
Kolkata scores high on passion for music with most listeners wanting to listen to music as much as possible since it makes them feel good - they don’t even want to do anything else while listening to music!
Some of India findings:
40% of total entertainment spends directed towards music among Indian youth
Indian women lead share of spend on music with 46% as compared to 37% for men
69% of Indian youth admits to downloading pirated music online
Nearly half of Young India, at 49%, prefers listening to music all by themselves
Nearly all of Young India shares music; mostly with friends
Young India, on an average spends one month every year listening to music
Top 3 most popular music genres among Young India are Bollywood, Classical and Devotional
Sonu Nigam and A.R. Rahman favourites among Indian music artists
Source:http://www.indiablooms.com/LifestyleDetailsPage/2012/lifestyleDetails170112b.php
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